Submissions are closed

P&G Ventures is holding an Innovation Challenge. We are looking for entrepreneurs who have groundbreaking technologies, businesses, or capabilities that contain a fast-moving, consumable product to improve the way people care for their families, clean their homes, and live healthier lives.


P&G Ventures is an early stage Start-up Studio that creates new brands and businesses by partnering with entrepreneurs, visionaries, and start-ups. We are looking for the next innovation or technology that is able to change consumers lives in one of the categories below.

The ultimate winner of the P&G Ventures Innovation Challenge™ will win $10,000, become a finalist in Techstar's accelerator program, and will win complimentary tickets for two to the EY Strategic Growth Forum®.


Top Three Finalists Receive

Opportunity to Pitch at CES for Grand Prize | All expense paid trip for two to CES 2020 | CES Pre-Pitch Mentorship

One Grand Prize Winner Receives

$10,000 cash prize | Entrance as a Finalist for Techstars® Accelerator | Attendance at EY Strategic Growth Forum®

What's Required

You will be required to create an account and submit your innovation through the web portal powered by KITE®.

In addition to filling out the submission form, submitters will also be required to submit an original pitch deck of no more than 12 slides describing a technology that has a fast-moving consumer good that the entrant has developed that will improve the way people take care of their families, keep their homes clean, or live healthier lives.

Specific categories of interest are below.

Important Dates

Submissions Open:
Submissions Closed:
Top 3 Finalists Selected:
Week of December 1st

January 7-10; Pitch Wednesday, January 8

Areas of Focus

P&G Ventures, a Startup Studio, Innovation Challenge
Official Rules

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED. P&G Ventures, a Startup Studio, Innovation Challenge ("Promotion") begins at 12:00:00 PM Eastern Time ("ET") on October 28, 2019 and ends at 11:59:59 PM ET on November 24, 2019 ("Promotion Period"). The promotion contains a contest of skill ("Contest"). The computer clock of Sponsor is the official time-keeping device in the Promotion.


The Promotion is open only to (a) persons who as of the date of entry (and, if a winner, as of the date of prize fulfillment) are a legal resident of one of the 50 United States or the District of Columbia and who are 18 years of age or older and of the legal age of majority in the jurisdiction in which the entrant resides, (b) groups of two individuals each of whom, as of the date of entry and, if a winner, as of the date of prize fulfillment, satisfies the eligibility requirements set forth in clause (a) (each a "Team"), and (c) business entities that as of the date of entry and, if a winner, as of the date of prize fulfillment are legally organized in one of the fifty United States or the District of Columbia, have a street address in one of the fifty United States or the District of Columbia, and have less than 150 employees (each a "Qualifying Business Entity"). Employees, officers and directors of The Procter & Gamble Company (the "Sponsor"), and any of its subsidiaries and affiliates, Realtime Media LLC, their respective parent companies, affiliates, subsidiaries, advertising, and fulfillment and marketing agencies, (collectively, "Promotion Parties") their immediate families (parent, child, sibling & spouse and their respective spouses, regardless of where they reside) and persons living in the same households as such individuals (whether related or not) are not eligible to participate in the Promotion. Businesses whose principals, officers or directors include any employee of Sponsor or any of Sponsor's parent companies, subsidiaries, affiliates or advertising or promotion agencies are not eligible. Eligibility determinations will be made by Sponsor in its discretion and will be final and binding. By participating in the Promotion, you release, discharge and hold harmless Promotion Parties, their respective parents, affiliates, subsidiaries, retailers, advertising and promotion agencies and the respective officers, directors, employees and agents of each of the foregoing, from any and all damages whether direct or indirect, which may be due to or arise out of participation in the Promotion or any portion thereof, or the acceptance, use/misuse or possession of any prize. By participating, you agree to these Official Rules and to the decisions of the judges and Sponsor, which are final and binding in all respects. Void where prohibited by law, rule or regulation. All federal, state and local laws and regulations apply.


Each Team must designate a single member of the Team who will serve as the Team's sole representative for communications and all other purposes in connection with the Contest (the "Team Representative). All agreements, consents, representations and warranties made or given by a Team Representative herein or otherwise in connection with the Contest will be binding upon each member of the Team as if made by such Team member. Each Qualifying Business Entity must designate a person who will serve as the Qualifying Business Entity 's sole representative for communications and all other purposes in connection with the Contest (the "Company Representative"). Such Company Representative must have the ability to bind the entrant to all agreements, consents, representations and warranties made herein or otherwise made by the Company Representative in connection with the Contest. Any person submitting an entry on behalf of a Qualifying Business Entity must have authorization of the Qualifying Business Entity to submit the entry. Such authorization must include the Qualifying Business Entity's agreement to be bound by all of the terms and conditions set forth in these Official Rules. A Team Representative submitting an entry for a Team or a Company Representative submitting an entry for a Qualifying Business Entity must be (a) a legal resident of one of the 50 United States or the District of Columbia and (b) 18 years of age or older and of the legal age of majority in the jurisdiction in which the entrant resides.


The Promotion will consist of three (3) phases, as detailed below:

  • Contest Entry Period:

    Begins at or about 09:00:00 AM ET on October 28, 2019 and ends at 11:59:59 PM ET on November 24, 2019
  • Judging Period:

    Begins at or about 12:00:00 AM ET on November 25, 2019 and ends at 11:59:59 PM ET on December 6, 2019
  • Winner Announcement:

    The Finalists will be announced on or about December 9, 2019


To participate, go to (the "Website") during the Contest Entry Period to gain access to the Contest entry form, if you have not done so previously and submit an original pitch deck of no more than 12 slides (a "Submission") describing a "fast-moving, consumer good" that the entrant has developed that will improve the way people take care of their families, keep their homes clean or live healthier lives (a "Product"). The Product must, as of the date of entry, either be available to the public for purchase or in a stage of development and financing such that the Product reasonably can be expected to be available to the public for purchase within one year. Text contained in a Submission must be in English. Submissions must be submitted by the conclusion of the Entry Period. A potential entrant will not be deemed to have entered the Contest until the entry process has been completed on the Website in accordance with the instructions provided on the Website. Entries will not be accepted via social media or any means other than via the Website. Each Submission must comply with all of the guidelines set forth in Section 4. There is a limit of one entry per entrant. An entrant must not use two or more e-mail accounts to submit entries. Proof of submission does not constitute proof of entry. Entry times will be determined using Sponsor's computer, which will be the official clock for the Contest. Normal time rates and/or data rates (as applicable), if any, charged by the entrant's internet or mobile service provider will apply. All entries are subject to verification at any time. Sponsor will have the right, in its sole discretion, to require proof of identity and/or eligibility in a form acceptable to Sponsor (including, without limitation, government-issued photo identification). Failure to provide such proof to the satisfaction of Sponsor in a timely manner may result in disqualification.

By submitting an Entry, you represent and warrant that the work submitted is original to you and that neither it nor its contents infringes upon or violates the rights of any third party. If your Entry includes likenesses of third parties (such as, but not limited to makeup artist or subject) or contains elements not owned by you, (such as, but not limited to, company logos) you must be able to provide legal releases for such use in a form satisfactory to Sponsor or your Entry will be disqualified. Entries may not defame or invade the publicity rights or privacy of any person, living or deceased, or otherwise infringe upon any person’s personal or proprietary rights.


Entries may not contain, as determined by the Sponsor, in its sole discretion, any content that:

  • Is sexually explicit; unnecessarily violent or derogatory of any ethnic, racial, gender, religious, professional or age group; profane or pornographic; contains nudity;
  • Promotes alcohol, illegal drugs, tobacco, firearms/weapons (or the use of any of the foregoing); promotes any activities that may appear unsafe or dangerous; promotes any particular political agenda or message;
  • Is obscene or offensive; endorses any form of hate or hate group;
  • Appears to duplicate any other submitted contest entries;
  • Defames, misrepresents or contains disparaging remarks about other people or companies;
  • Contains trademarks, logos, or trade dress (such as distinctive packaging or building exteriors/interiors) owned by others, without permission;
  • Contains any personal identification, such as license plate numbers, personal names, e-mail addresses or street addresses;
  • Contains copyrighted materials owned by others (including photographs, sculptures, paintings, and other works of art or images published on or in websites, television, movies or other media), without permission;
  • Contains any individual other than the you and/or any materials embodying the names, likenesses, voices, or other indicia identifying any person, including, without limitation, celebrities and/or other public or private figures, living or dead, without providing legal releases for such use in a form satisfactory to Sponsor;
  • Contains look-alikes of celebrities or other public or private figures, living or dead;
  • Communicates messages or images inconsistent with the positive images and/or good will to which Sponsor wishes to associate; and/or
  • Violates any law.

By submitting an Entry, you acknowledge and agree that Sponsor may receive other Entries under this Promotion that may be similar or identical to the Entry submitted by you, and you waive any and all claims you may have had, may have, and/or may have in the future, that any other Entry reviewed and/or used by Sponsor may be similar to your Entry and you understand that you will not be entitled to any compensation because of Sponsor’s use of such other similar or identical material.


The judging panel, selected by the Sponsor, will score up to the maximum amount of points allowed. Judging will be based on the following criteria:

  • Extent to which the Product appears likely to address an identified problem, challenge, opportunity or need (30%)
  • Extent to which the Product is supported by a credible business model and go-to-market plan (30%)
  • Extent to which the Product can be quickly brought to market in retail or direct-to-consumer markets (30%)
  • Overall Impression (10%)

Entries that do not contain all required entry information, or are considered inappropriate for any reason are not eligible. The Three (3) Entries with the highest scores from the Judges will be deemed the finalists. In the event of a tie between any two Submissions, all ties will be re-judged by an additional judge who, using the Submission Judging Criteria will break the tie. Sponsor reserves the right not to award all prizes or to choose fewer than 3 if, in its sole discretion, it does not receive a sufficient number of eligible and qualified Entries. Prize awards are subject to verification of eligibility and compliance with these Official Rules.


Prizes will be awarded only upon finalist redemption, confirmation, verification and final approval by Sponsor. No substitution, transfer of any prize or cash alternative permitted, except by Sponsor who reserves the right, in its sole discretion, to substitute a prize of equal or greater value, if prize, or portion of prize, becomes unavailable. The potential finalists will be sent an Affidavit of Eligibility/Liability Release via email. All forms must be completed, signed, notarized and returned to Administrator within seven (7) business days of date of issuance. Potential finalists will have three (3) days to respond to winning notification before forfeiting their prize. If the potential finalist of any prize cannot be contacted; is ineligible; fails to claim the prize; if the Prize Notification is returned undeliverable; or if the potential winner otherwise fails to fully comply with these Official Rules, he/she will forfeit that prize and the prize will be awarded to an alternate finalist. Sponsor cannot predict the number of Entries. Winners will be announced on or about at December 9, 2019.


Each of the finalists will be required to deliver, at the CES Event, a "pitch" presentation before a panel of judges selected by Sponsor (the "Panel") relating to the business idea encapsulated in their Submission ("Presentation"). Each Presentation must comply with the guidelines set forth in Section 8 below. The time period and rules and requirements for the Presentation will be provided to the finalists prior to their participation, on the Website or in person at the CES Event. If the entrant is a Team or a Qualifying Business Entity, no more than two persons will be permitted to deliver the Presentation on behalf of such Team or Qualifying Business Entity.


Presentations will be public and non-confidential. Each finalist must not include in the Presentation any material or information that is confidential, proprietary or otherwise not suitable for public dissemination. Each Presentation must comply with the following guidelines (the "Presentation Guidelines"): (a) each Presentation must not contain any material that violates or infringes upon the rights of any third party, including without limitation copyrights, trademarks or rights of privacy or publicity, or that is defamatory, threatening, indecent, obscene or offensive, or that is unlawful, in violation of or contrary to any applicable law or regulation, or the use of which by the Licensees as permitted pursuant to these Official Rules would require a license or permission from any third party; and (b) each Presentation must not contain any material that promotes violence, bigotry or discrimination or that Sponsor, in its discretion, deems inappropriate for public viewing and/or display. Sponsor reserves the right in its sole discretion to disqualify any entrant if Sponsor determines that such entrant's Presentation does not comply with the Presentation Guidelines. By participating in the presentation at the CES Event, each entrant agrees that Sponsor and its agents and contractors will have the right to film, tape, photograph and record the entrant (or, if the entrant is a Team or Qualifying Business Entity, the person(s) delivering the Presentation) in conjunction with the CES Event and any Presentation. Sponsor will own all such film, tape, photographs and recordings (all of the foregoing, "Recordings") and all copyrights in the Recordings.


Following conclusion of all finalist presentations, one potential winner will be selected by the Panel by applying the following criteria, weighted as indicated (the "Presentation Judging Criteria"): (a) extent to which the Product appears likely to address an identified problem, challenge, opportunity or need (30%); (b) extent to which the Product is supported by a credible business model and go-to-market plan (30%); (c) extent to which the Product can be quickly brought to market in retail or direct-to-consumer markets (30%); and (c) overall impression (10%). Sponsor will announce the potential winner at the CES Event. Sponsor will have the right to require that each potential finalist complete and return to Sponsor a Prize Acceptance Form and any other documentation provided by Sponsor in connection with verification of the potential finalist's eligibility and confirmation of the releases and grant of rights set forth in these Official Rules (Winner Verification Documents). If a potential winner fails to complete and return the Winner Verification Documents within three days of attempted delivery or does not otherwise comply with these Official Rules and/or cannot accept the Grand Prize as awarded for any reason, or if Sponsor determines, in its sole discretion, that the potential winner's Presentation fails to meet the requirements of these Official Rules, then the potential winner may be disqualified. If the potential winner is disqualified for any reason, the finalist with the second-highest scoring Presentation may, at Sponsor's discretion, be selected as the potential winner (in which case the foregoing provisions will apply to such newly-selected potential winner). Sponsor reserves the right to not award the Grand Prize as a result of a potential winner being disqualified.


Four (4) Prizes will be awarded during the Promotion consisting of three (3) Finalist Prizes and one (1) Grand Prize.


  • Round-trip coach class airfare for up to two people between a major airport near the finalist's home or principal place of business and an airport near Las Vegas, Nevada selected by Sponsor
  • Three (3) consecutive night stay for up to two people at a hotel selected by Sponsor (two double occupancy room(s) will be provided for the finalist; room rate and taxes only; size and type of room(s) determined by Sponsor)
  • Reimbursement of CES Event registration fees of up to $100 per person for up to two people (finalists are responsible for arranging for their own registration for the CES Event)
  • A per diem of $300 per person for up to two people
  • One hour of pitch-related mentorship to prepare each finalist for their Presentation (as defined below)

GRAND PRIZE (1): One (1) Grand Prize will be awarded as stated below

$10,000 awarded in the form of a check or another payment method determined by Sponsor

  • The ARV of each Finalist Promotion prize is $10,000

  • The ARV of the Grand Prize is $10,000

  • The ARV of all Promotion prizes is $40,000


Limit of one (1) prize per person/per household. If it is discovered during prize verification you have entered, attempted to enter, or used multiple accounts to enter more than the stated limit, you will be disqualified at the discretion of the administrator, or will be void. Entries generated by script, macro or other automated means, which subvert the entry process, are void. All Entries become the property of Sponsor and will not be acknowledged or returned. Promotion Parties are not responsible for late, lost, stolen, damaged, delayed, or undelivered prizes.


By submitting an Entry, you agree to be bound by these Official Rules and grant Sponsor an exclusive, fully paid-up and royalty-free, worldwide license to use, modify, delete from, add to, publicly perform, publicly display, reproduce and translate your Entry, including without limitation the right to distribute all or part of your Entry in any media formats through any media channels. By submitting an Entry, you consent to the use, by Sponsor, its affiliates, subsidiaries, parents, and licensees, of your name, likeness, and image, in connection with the Event and Sponsor’s related marketing activities, in any media or format now known or hereafter invented, in any and all locations, without any payment to or further approval from you. You agree that this consent is perpetual and cannot be revoked. For uses beyond the consent that you grant above, you agree that Sponsor’s use of your personal data will be governed by the Privacy Policy posted on the Sponsor website.


Prize will only be awarded by Sponsor upon potential winners’ verification of eligibility and final approval by Sponsor. No prize substitution, cash equivalent of prizes, transfer or assignment of prizes is permitted, except by Sponsor which reserves the right to substitute a prize with one of comparable or greater value, in its sole discretion. If any winner is at least 18 but still considered a minor in his/her jurisdiction of residence, prize will be awarded in the name of his/her parent or legal guardian who will be responsible for fulfilling all requirements imposed on winners set forth herein.


Promotion Parties are not responsible for late, lost, incomplete, corrupted, stolen, garbled, damaged, delayed, undelivered or misdirected Entries, all of which are void. Online Entries will be considered to be entered by the authorized account holder of the e-mail address submitted at time of entry and he/she must comply with these Official Rules. The authorized account holder is deemed as the natural person who is assigned to an e-mail address by an Internet access provider, online service provider or other organization that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. By entering the Promotion, you recognize and agree that the registration information provided by you will be made available to Sponsor; use of such information will be governed by Sponsor’s privacy policy found at Upon entering the Promotion, winners grant Sponsor the right to print, publish, broadcast, and use world-wide in any media now known or later developed, the winner's name, portrait, picture, voice, likeness, city and state of residence, and biographical information for any purpose, including but not limited to, in advertisements, publicity, and other communications, worldwide, in perpetuity, without additional compensation, notification or permission, except where prohibited by law. You agree to comply with these Official Rules and the decisions of the Sponsor and judges shall be binding and final.


As a condition of entering the Promotion, you agree that (1) under no circumstances will you be permitted to obtain awards for, and you hereby waives all rights to claim punitive, incidental, consequential or any other damages, and any claims, judgments or awards shall be limited to actual out-of-pocket expenses; (2) all causes of action arising out of or connected with this Promotion, or any prizes awarded, shall be resolved individually, without resort to any form class action; and (3) in no event will you be entitled to receive attorneys’ fees. BY ENTERING THE PROMOTION, YOU AGREE TO RELEASE, DISCHARGE AND HOLD HARMLESS PROMOTION PARTIES AND THE RESPECTIVE OFFICERS, DIRECTORS, AND AGENTS OF EACH, FROM ANY AND ALL LIABILITY FOR ANY INJURY, LOSS, OR DAMAGE OF ANY KIND TO PERSONS, INCLUDING DEATH, AND PROPERTY, WHETHER DIRECT OR INDIRECT, WHICH MAY BE DUE TO OR ARISE OUT OF PARTICIPATION IN THE PROMOTION OR ANY PORTION THEREOF, OR THE ACCEPTANCE, USE/MISUSE OR POSSESSION OF PRIZES, OR ANY PRIZE-RELATED TRAVEL OR ACTIVITY. YOU WAIVE ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE.


Promotion Parties are not responsible for printing or typographical errors in these Official Rules or in any Promotion-related materials. Sponsor reserves the right, in its sole discretion, to disqualify any individual that tampers with the entry process. Sponsor also reserves the right to terminate, suspend, cancel or modify the Promotion and award the prizes for the Promotion from among all eligible, non-suspect entries received (i) as of the date of termination using the judging procedure outlined above or in a random drawing for the Sweepstakes if for any reason this Promotion is not capable of running as planned due to any reason, including infection by computer virus, bugs, tampering, fraud, unauthorized intervention, technical failures or other causes that may corrupt or impair the integrity, fairness or proper play of the Promotion. Promotion Parties are not responsible or liable for any events which may cause errors and/or the Promotion to be stopped, including but not limited to any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, entries, nor are they responsible for any problems or technical malfunction of any telephone, network or telephone lines, computer on-line systems, servers, or cable, satellite, or Internet Service Providers, computer equipment, software or any other failure of any email or entry to be received by Sponsor on account of technical problems, human error or traffic congestion on the Internet or at any web site, or any combination thereof, including any injury or damage to yours or any other person's computer relating to or resulting from participation in this Promotion or downloading any materials in this Promotion. Promotion Parties are not responsible for computer, mechanical, technical, electronic, network or other errors or problems, including any errors or problems that may occur in connection with the administration of the Promotion, the processing of Entries, or in any other Promotion-related materials. Promotion Parties may stop you from participating in this Promotion if you violate Official Rules or act, in Sponsor’s sole discretion: (a) in a manner Sponsor determines to be not fair; (b) with an intent to annoy, threaten or harass any other entrant or the Sponsor; or (c) in any other disruptive manner. Should more prizes be awarded through a computer, hardware, or software malfunction, error or failure, or for any other reason, in any prize category, than are stated for that category in the Official Rules, Sponsor reserves the right to award only the number of prizes stated in the Official Rules for that category. In no event will more prizes be awarded than that listed in Section 10.



Except where prohibited, all issues and questions concerning the construction, validity, interpretation, and enforceability of these Official Rules, or the rights and obligations of entrants or winners, Sponsor, and administrator in connection with this Promotion, shall be governed by, and construed in accordance with, the laws of the State of Ohio, without giving effect to any choice of law or conflict of law rules or provisions (whether of the State of Ohio or any other jurisdiction), which might otherwise cause the application of the laws of any jurisdiction other than the State of Ohio. Any action seeking legal or equitable relief arising out of or relating to the Promotion or these Official Rules shall be brought only in the courts of the State of Ohio. You hereby irrevocably consent to the personal jurisdiction of said courts and waive any claim of forum non-convenience or lack of personal jurisdiction they may have.


All federal, state, local, and other taxes on prizes and any other costs and expenses associated with prize acceptance and use not specified herein as being provided, are the sole responsibility of the applicable winner. A 1099 tax form will be issued to the Finalists and Grand Prize winner.


To receive the list of winners of prizes, send a #10 self-addressed stamped envelope for receipt by November 30, 2019 to: P&G Ventures, a Startup Studio, Innovation Challenge Winners List Request, c/o Realtime Media, 200 Four Falls Corporate Center, Suite 100, Conshohocken, PA 19428.


The Procter & Gamble Company, One P&G Plaza, Cincinnati, Ohio, 45202.


Realtime Media LLC, 200 Four Falls Corporate Center, Suite 100, Conshohocken, PA 19428

Submissions are closed